The new Spotify for Windows Phone finally catches up to iOS.

 Week Beginning: 12.01.2015

As techradar.com reported, Spotify is one of the best known music apps worldwide. On Monday the new updated version of the app is available for Windows Phone, which has now catched up with the iOS version. Windows Phone users have now received all features like the iOS and Android users. This features include Your Music – for saving albums, tracks and artists on the go and improvements on the browser section. Spotify is the one of the biggest and longest standing top-tier apps available on the Windows Phone. The music app arrived at the days of WP 7.5.

The company also concentrated on changing the appearance and the design of their app available in the Windows store. Now less important details fade into the background, in order for the track and the album to pop out from the screen. The Spotify Team reports this version to be the “Best Looking Spotify Ever” and said that they wanted to make accessing favorite music smoother than ever before. The users of Microsoft’s mobile OS do not have to feel inferior in the company of their iOS and Android pals. New updated app version will be launched this Monday available for all Windows 8 devices.

 This article perfectly links to last week’s lessons, where we discussed primary and secondary research. Windows is a well known software for computers, but is running behind in the smartphone industry as iOS and android are the market leaders. Therefore they also receive the best offers from apps. As spotify is a well known app, which many people use, this collaboration is beneficial for both Windows and Spotify. First of all Windows and/or Spotify might have done primary or even secondary research to find out more about their customers. Spotify might have found out that they did not feature their newest app version for the Windows Phones. On the other hand Windows Phones are known for not having the best access to all apps, as they give their best offers to the App Store for Apple and the Playstore for Android devices. Therefore Windows could have looked at the most downloaded apps and at the average Windows Phone customer, concluding that Windows 8 needs an updated version of Spotify. All in all Primary Research could have been very useful for both businesses to come to such a conclusion.

Adding to that this refers to Change of the CUEGIS, because it is a change for both Spotify and Windows that Windows now has the best update of the app from all of the mobile softwares. At the same time it also refers to Strategy of the CUEGIS, because it is a change of their promotion strategy as they both benefit from the collaboration. Lastly it refers to Innovation, because it is something new to the Windows Phone market. It is not entirely new, but very developed comparing to the older version of Spotify available for Windows 8.